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Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period…
22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth
In its February 2024 report of India Smart Tech Brands Monthly Ratings, Techarc today released the benchmarking and rankings of Indian brands across 6…
Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable…
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi (-4%) and Realme (-3%). …
Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India
In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across…
In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created…
The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus has also been able…
Techarc mid-year review – India Smartphone Market
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for smartphones would go under…
Niche form factor of foldable smartphones expected to sell worth over ₹6,300 crore in 2023 in India
Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than…