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Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created…
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus has also been able…
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for smartphones would go under…
Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than…
Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these devices and their brands…
Indian brand Noise has seen unprecedented growth in recent years within the wearables category, especially smartwatches. We analysed customer reviews of one of its…
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general belief considered to be…
Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022…
Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their products with high-end audio…
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