Techarc is an independent technology market research, analytics and consulting firm, founded in 2018. We track India's smartphones, laptops, smart TVs, wearables, appliances, connected vehicles, telecom and digital commerce through live dashboards, research reports and benchmarks, and work with global technology companies from offices in India, Dubai and California. Our research is quoted by Reuters, The Wall Street Journal and the BBC. About Techarc →
Techarc: technology market research, analytics and consulting for India
Planning to buy an air fryer? Spend ₹15,000–₹25,000 to get the most out of it – Techarc InfiSights
India’s air fryer market is showing an interesting pattern. Unlike smartphones, the premium segment or the ‘flagships’ do not necessarily deliver the highest customer satisfaction. Techarc InfiSights data for the…
Smart Home & IoT Read the viewpoint →Latest
See all →VIEWPOINT From Microduck to Full-Scale Humanoids. Why the Future of Physical AI Belongs to the Small? 26 OCT
INSIGHTSPRO Why MacBooks Are Winning India’s Premium Laptop Tier 23 OCT
REPORT Fewer Launches, Higher Prices: 7 Takeaways from India’s Q3 2026 Smart Device Launches 19 OCT
VIEWPOINT Ericsson Q3 2026: What It Signals for Telecom and for India 19 OCT
REPORT The Burn Economy Report – Has India’s startup boom spent more than it built? See all latest →
What Indian buyers actually say, category by category
InfiSights combines verified ratings and reviews from online marketplaces with Techarc’s launchboards and price trackers, in live category dashboards: what delights buyers, what drives complaints, and how brands compare.
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Fewer Launches, Higher Prices: 7 Takeaways from India’s Q3 2026 Smart Device Launches
Techarc tracked every smartphone, laptop, smart TV and tablet launched in India between July and September 2026. On the surface, nothing changed: 257 variants,…
The Burn Economy Report – Has India’s startup boom spent more than it built?
Since 2014, India’s startups have absorbed about $165 billion of risk capital — close to half the ₹30 lakh crore credit gap that India’s…
India Smartphone Festive Season 2026 – Insights and Gain Score
Buyer activity rose 1.8× during last year’s festive window and was back at its pre-season level within a month. The one band where a…
Lumio Vision Continues as India’s Fastest Google Smart TV on Android 14: Techarc Benchmarking
Why MacBooks Are Winning India’s Premium Laptop Tier
MacBooks are gaining in India’s premium laptop tier because Apple brought a premium product down to Windows price points, and buyers report almost no…
Pets, Not Air Pollution, Drive the Largest Consumer Cohort for Air Purifiers in India
Air purifiers are traditionally positioned around outdoor pollution, AQI, and respiratory health. However, consumer reviews analysed through Techarc InfiSights point to a broader and…
Jio at 10 – A disruption in India Telecom
Measuring Reliance Jio’s Impact on Indian Telecom, 2016-2026 Reliance Jio’s commercial launch in September 2016 is the single most consequential event in the history…
India’s IP Camera Market Has a Delivery Problem, Not a Product Problem
What 70 models, 21 brands, and 2,577 verified reviews reveal about India’s fastest-growing home-security category. India’s IP camera category has quietly become one of…
Techarc Impressions of Motorola Edge 70 Max: The Arrival of a No-Compromise Flagship Challenger
The Motorola Edge 70 Max marks a strategic shift in the premium Indian smartphone market, competing aggressively under the ₹60,000 price segment. Moving away…
Techarc Impressions Pova 8 5G: Targeting the Power-Hungry Niche Users
The design philosophy behind the Tecno POVA 8 5G prioritises sheer endurance over sleekness. Encasing a massive 8,000mAh battery inside a chassis that maintains…
Techarc Impressions of Motorola Edge 70 Pro+: A Strategic Disruptor in upper mid-range
Motorola is executing a highly aggressive market shift with the Edge 70 Pro+, positioning it as a definitive all-rounder flagship capable of challenging entrenched…
Techarc Impressions: CMF Watch 3 Pro; A Stellar Daily Companion for Display, Battery, and GPS
As the smartwatch market becomes increasingly saturated, consumers are aggressively seeking premium features at accessible price points. The CMF Watch 3 Pro by Nothing…
Planning to buy an air fryer? Spend ₹15,000–₹25,000 to get the most out of it – Techarc InfiSights
India’s air fryer market is showing an interesting pattern. Unlike smartphones, the premium segment or the ‘flagships’ do not necessarily deliver the highest customer…
From Microduck to Full-Scale Humanoids. Why the Future of Physical AI Belongs to the Small?
Why NVIDIA CEO Jensen Huang’s viral 25-centimetre Microduck showcase and its 20,000+ pre-order surge signal a structural pivot from top-down industrial androids to ‘Artificial…
Ericsson Q3 2026: What It Signals for Telecom and for India
Telecom market spending is flat, but the operators are improving efficiency. This was the central takeaway of Ericsson’s recently announced Q3 2026 (Jul-Sep 2026)…
From Demos to Democratisation – India Mobile Congress 2026 Takeaway
The India Mobile Congress 2026 comes to an end. Every edition of the IMC reflects where technology is headed. This year, the message was…
India’s Smart Camera Boom Is Being Held Back by Delivery and Service, Not the Cameras, Techarc Study Finds
New InfiSights analysis of 70 camera models and over 2,500 verified customer reviews finds Indian shoppers love the hardware, but are frustrated by how…
61.3% Retailers Report lesser unit sales in 1H’26 leading to 50% Worried About Festive Period Sales in 2026, says AIMRA-Techarc Retailer Pulse July 2026
National study of 1,126 verified retailers across 22 States and Union Territories finds unit sales falling sharply even as rupee turnover holds, with independent,…
India Logged 257 Smart Devices in Q2 2026 as Variant Fan-Out and Expensive Launches Reshape the Market
India Smart Consumer Electronics Launch Analysis – Q2 2026 Techarc’s cross-category New Launch trackers show Smart TVs (113) and Smartphones (99) leading April–June activity,…
Festive Sale Discounts Failed to Undo Pre-Season Price Hikes on Most Smartphones – Techarc Study Finds
Two in three models tracked were priced above their original launch price even after discounts, as memory and component shortages reshaped festive pricing across…
OnePlus Announces Exclusive Offers across Smartphones, Tablets and Audio portfolio during the OnePlus Festive Sale
Bengaluru, October 3, 2026: This festive season, OnePlus India has announced its festive sales offers across its portfolio of smartphones, tablets and audio products. At…
This Diwali, Light Up Every Moment with iQOO Smartphones
New Delhi, October 29th, 2026: As the sparkling lights of Diwali bring warmth, joy, and togetherness to homes across India, iQOO joins in the…
OPPO Find X10 Series Goes on Sale in India from 29 October, Starting at ₹1,39,999
New Delhi, 29 October 2026: OPPO India today announced that the OPPO Find X10 Series, comprising the OPPO Find X10 and OPPO Find X10…
Lenovo Brings Advanced Local AI to Creators with NVIDIA Spark
Bengaluru, India | October 29, 2026: Lenovo is expanding the possibilities of local AI computing with the new Lenovo Yoga Pro 9n (15”, 11)…
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Frequently asked questions about Techarc
What does Techarc do?
Techarc is an independent technology market research, analytics and consulting firm. It tracks gadgets, devices, appliances, connected vehicles, telecom and digital commerce through live dashboards, research reports, benchmarks and analyst commentary.
Where is Techarc based?
Techarc is headquartered in Srinagar, India, with a presence in Gurugram, Dubai (UAE) and California (USA).
Who founded Techarc?
Techarc was founded in 2018 by Faisal Kawoosa, Chief Analyst and Co-founder, with Dr. Shahana Qutab, Co-founder and Director.
How should I cite Techarc research?
Credit "Techarc" and link to the page the figure comes from. For media queries, write to info@techarc.net.
Does Techarc work with companies outside India?
Yes. Techarc works with global technology companies and investors, and serves the Gulf from Dubai and North America from California, including India market entry and enablement advisory.