InsightsPro
Web-native deep analysis. Some are free, some on subscription.
Why MacBooks Are Winning India’s Premium Laptop Tier
MacBooks are gaining in India’s premium laptop tier because Apple brought a premium product down to Windows price points, and buyers report almost no…
Pets, Not Air Pollution, Drive the Largest Consumer Cohort for Air Purifiers in India
Air purifiers are traditionally positioned around outdoor pollution, AQI, and respiratory health. However, consumer reviews analysed through Techarc InfiSights point to a broader and…
Jio at 10 – A disruption in India Telecom
Measuring Reliance Jio’s Impact on Indian Telecom, 2016-2026 Reliance Jio’s commercial launch in September 2016 is the single most consequential event in the history…
India’s IP Camera Market Has a Delivery Problem, Not a Product Problem
What 70 models, 21 brands, and 2,577 verified reviews reveal about India’s fastest-growing home-security category. India’s IP camera category has quietly become one of…
India Logged 257 Smart Devices in Q2 2026 as Variant Fan-Out and Expensive Launches Reshape the Market
India Smart Consumer Electronics Launch Analysis – Q2 2026 This report consolidates every new product launch Techarc tracked across four categories in the Indian…
Festive Sale Discounts Failed to Undo Pre-Season Price Hikes on Most Smartphones – Techarc Study Finds
Are the discounts real? A launch-price-anchored analysis of Amazon vs Flipkart smartphone sale pricing The core premise checks out: component and memory-chip shortages did…
Smartphone Value Evolution & The Memflation Crisis: Entry Segment Climbs 17.6% While Premium Segments Drop 7-9% to Court High-Income Buyers
A Comprehensive Analysis of the Indian Smartphone Ecosystem (2025–2026) An empirical study of the contemporary Indian smartphone landscape across 140 distinct product configurations indicates that the industry has…
From Discounting to Surging: How India’s Smartphone Pricing Flipped Between 2025 and 2026
India’s smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to…
Smart TVs power India’s busiest May yet, even as the smartphone middle splits in two
May 2026 brought 80 unique device launches across smartphones, laptops, smart TVs, and tablets, the most for any May in our tracker, but the…