Indian buyers now judge laptops by their smartphones: 88% of respondents in a Techarc poll said phone experiences set their laptop expectations. Brands are answering with AI features, all-day battery and lighter, more durable designs, and launches rose through 2025, with 68 models in the first nine months.
By Faisal Kawoosa, Chief Analyst and Co-founder · Read the full analysis
The smartphone has become the reference point for laptops. Buyers expect all-day battery, instant resume and always-on connectivity, and processor platforms that power phone experiences, including ARM-based Copilot+ PCs, are positioned to meet those expectations.
Launch activity rose through 2025: Techarc tracked 20 launches in Q1, 20 in Q2 and 28 in Q3, with ASUS (21) and Lenovo (16) the most active brands. Satisfaction is high but not uniform. Laptops in Techarc's Premium segment average ₹1,33,273, rated 4.37 stars with an NPS of 56, yet 9% of ratings are one star, driven mostly by service and setup friction rather than hardware. For 2026, Techarc expects launches built around specific use cases rather than general-purpose machines.
Phone-like experiences. 88% of respondents in a Techarc poll said their laptop expectations are set by their smartphones, especially all-day battery and instant use.
Techarc tracked 68 launches from January to September 2025, rising from 20 in Q1 to 28 in Q3.
Techarc InfiSights finds the 9% of 1-star ratings in the Premium segment are mostly caused by friction around delivery, setup and service, not by the hardware.
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