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Viewpoints

Analyst viewpoints on the moves shaping technology.

Apple WWDC 2026 Techarc
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Decoding WWDC 2026: Apple’s AI Evolution and Ecosystem Overhaul

Reviewing the latest developments from WWDC 2026, the strategic shift centers on pervasive, on-device intelligence and key infrastructural upgrades. Apple is leveraging strategic backend partnerships while…

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Inside WHOOP’s Sleep Study: Lessons for Smartwatches and Sleep Science

The wearable tech market is exploding globally, and India is no exception, especially as more of us prioritize real-time health tracking, personalized wellness tips,…

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Exploring the Shift in Consumer Preferences: Camera Quality Over Lens Brand in Smartphone Photography

The evolution of camera technology has reached a pivotal moment, particularly with the integration of artificial intelligence (AI), reshaping the photography landscape and making…

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Vivo should do more than ‘Fun’ to emerge strong in the premium segment

Before delving more in to this topic, let’s examine the premium segment for Android smartphones.  Not much has changed in over a decade for…

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For OnePlus, Nord is nothing but a distraction

Nord series was one of the not so good decisions of OnePlus strategically.  I have opposed it then and still feel that OnePlus should…

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What Samsung needs is to carve out a constellation for the masses within its galaxy of devices

Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality.  Well against all…

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Xiaomi has a proven track record of creating sustainable business across various smart devices categories

Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered…

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Why the faceoff with Apple only proves counterproductive – Boat Lifestyle

After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio…

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How is Apple Watch 9 helping me correct my walking style?

With watch it becomes easy to monitor the parameters on the go and I am able to constantly improve on my walking style driven…

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