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Viewpoints

Analyst viewpoints on the moves shaping technology.

Viewpoint

Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further

The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The…

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Apple’s M3 processor further powers a paradigm shift in the processor industry that should worry Intel

Apple today announced the latest family of M3 processors and recently Qualcomm announced Snapdragon X Elite.  This is a paradigm shift in the chipset…

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Apple is no longer just a craze but a loved brand in India

There is a lot to learn from Apple.  For me the biggest takeaway after visiting a couple of partner stores in Gurugram including Apple…

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How Apple makes its proposition unique in the premium segment?

The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few features that does not…

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Smartphone makers need to enhance value proposition through relevant collaborations

The premium smartphone users spend extensively on travel.  Bringing exclusive deals by smartphone makers in the segment will delight these users. The smartphone makers…

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10 smartphone brands that matter in 2023

Before 2022, the market was looking very skewed where over 75% of the market share was held by a few brands and it was…

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iOS 17: New Features, Release Date, and Compatible iPhones

Apple’s 34th Worldwide Developer Conference (WWDC 2023) begins today at 10:30 pm IST and will introduce a host of new software and hardware products.…

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Let us understand the importance of health data privacy

As consumers we need to understand the value of data.  Hence engage with only those device makers who give us this assurance that our…

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Apple – The Swiss Bank of data

There are several reasons why anyone buys Apple products, especially iPhones.  These range from purely emotional/social reasons like wanting to own the most luxurious…

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