Apple
All Techarc analysis on Apple: dashboards, reports, InsightsPro, impressions and viewpoints.
Vivo should do more than ‘Fun’ to emerge strong in the premium segment
Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in over a decade for…
For OnePlus, Nord is nothing but a distraction
Nord series was one of the not so good decisions of OnePlus strategically. I have opposed it then and still feel that OnePlus should…
Why iPhone 13 will still be a great buy for those looking for older generations of iPhone to buy this festive season?
With the announcement of iPhone 16 series, the consumers in India get equally interested and excited about the older models. Unlike many global markets,…
What Samsung needs is to carve out a constellation for the masses within its galaxy of devices
Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality. Well against all…
India brands yet to catch up with global counterparts across product categories. Analysis of customer ratings for Jan-Jun 2024 indicates global brands enjoying an edge over Indian counterparts.
The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in…
HMD – A new smartphone name for consumers with a new approach
It appears that HMD wants to focus on Human-Mobile interaction and experience to carve out a space. HMD introduced Crest smartphones in which it…
Xiaomi has a proven track record of creating sustainable business across various smart devices categories
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered…
Why the faceoff with Apple only proves counterproductive – Boat Lifestyle
After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio…
Xiaomi HyperOS is good on smartphones. However, it could be solving a bigger customer problem
The HyperOS from Xiaomi for smart ecosystem could be solving one of the major pain points for consumers ignored even by Google – the…