OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi (-4%) and Realme (-3%). Barring Samsung and Vivo…
Read more →
In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across India who are planning…
Read more →
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created a growing feeder segment…
Read more →
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus has also been able to create a strong…
Read more →
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for smartphones would go under 50 million for the…
Read more →
Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than the rest. It is…
Read more →
Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these devices and their brands have to offer to…
Read more →
Indian brand Noise has seen unprecedented growth in recent years within the wearables category, especially smartwatches. We analysed customer reviews of one of its popular watches Noise ColorFit…
Read more →
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general belief considered to be the magic mantra is…
Read more →
The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India. India has always been…
Read more →
With the shrinking addressable base for smartphones, India likely to have 887.4 million smartphone users by 2030. Government needs to have a 1 billion smartphone module in Digital…
Read more →
82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience. As per a recent GAP analysis (Expectations…
Read more →
Camera remains important in terms of creating content, be it photography or videography. The social media revolution and the resultant content creation has again made camera the focal…
Read more →
The AI powered camera with advanced content production capabilities will help early stage and nano-influencers create pro grade content for their audiences. What’s the use case of AI…
Read more →
India has come a long way since independence. Gandhiji did not just introduce the Charkha; he helped unlock a mindset that led us to Swaraj. The OF (optical…
Read more →
Lumio ARC smart projectors provide a high-performance alternative to traditional smart TVs within the hospitality sector. These portable devices offer immersive viewing experiences through large screen capabilities and…
Read more →
Jammu and Kashmir possesses significant potential to develop a thriving digital economy due to its skilled workforce, lower operational costs, and minimal infrastructure requirements. While tourism remains a…
Read more →
2026 is going to be yet another interesting year for the smartphone industry. We already getting a glimpse of these super smartphones with the launch of iQOO 15,…
Read more →
Vivo just announced arrival of OriginOS, which will first power some of the select flagship smartphones of Vivo and iQOO and later on become the default interface of…
Read more →
Our recent InsightsPro on festive season expectations revealed that 87% of the planned purchases are by upgraders. This means as a smartphone user, you are likely to have…
Read more →
Technology interventions like connected smart refrigeration can solve some dimensions of the concerns arising out recent discovery of rotten mutton across valley efficiently paving way for active regulation…
Read more →
India’s magnitude is massive in all respects. Along with being one of the largest consumer markets globally, it is also a hotspot for large-scale infrastructure development. In the…
Read more →
Smart eyewear is poised to explode globally along in India. We are expecting the market to double in 2025 crossing the 3 million mark. The number is still…
Read more →
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily losing grip on…
Read more →
ANI, in Nov 2024, led Indian publishers in opening a legal battle against OpenAI concerning content infringement. A similar concern has been raised by many other publishers worldwide.…
Read more →
Dell recently restructured its commercial laptop portfolio, simplifying and enhancing its memorability and comprehension. This aligns closely with the naming conventions of the smartphone industry, naming its latest…
Read more →The weekly read on where technology is heading — 75,000+ subscribers across the industry.
Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.
