In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India

Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created a growing feeder segment for Apple in India, bringing smartphone users closer to their aspirational brand. We are all seeing how ‘premiumisation’ is redefining the market structure of smartphones in India.  The brands that were heavily skewed towards the affordability side are seeing dip in their market shares and those having premium offerings are witnessing growth. There was a time when the Indian smartphone market above…