The conscious cohorts of smartphone buyers in India

Do consumers in India buy anything and everything that is made available to them by the smartphone brands?  The general belief considered to be the magic mantra is that engaging through the right channel along with superlative marketing results in achieving the business goals for products including smartphones, Smart TVs, wearables, etc.  Over the past decade, exactly when the country saw emergence of China origin brands, this pattern can be traced to the journey of most of the brands that are in the leadership position of the smartphone market and…