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Niche form factor of foldable smartphones expected to sell worth over ₹6,300 crore in 2023 in India

Wednesday, 12 Jul 2023

Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than the rest.  It is also giving the Android premium smartphone makers a reason to stand distinct from iPhone, which is still the aspirational smartphone premium brand for most of the users.  […]

Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than the rest.  It is also giving the Android premium smartphone makers a reason to stand distinct from iPhone, which is still the aspirational smartphone premium brand for most of the users.  Foldable smartphone is a differentiator in two key ways.  Firstly, it is offering a visible differentiation for few smartphone brands than the rest as they are able to put across a new value proposition in…

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