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Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches

Thursday, 21 Mar 2024

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period last year.  While many brands halved the number of models announced during the period in 2024, Tecno which had launched 6 models for the same period in 2023, did not announce […]

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period last year.  While many brands halved the number of models announced during the period in 2024, Tecno which had launched 6 models for the same period in 2023, did not announce any launch this year. Samsung limited the number to 7 against 11 last year, while iQoo and Realme reduced the number by 3 each. There are two reasons for brands adopting this strategy.  First is…

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