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The conscious cohorts of smartphone buyers in India

Do consumers in India buy anything and everything that is made available to them by the smartphone brands?  The general belief considered to be…

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1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor

Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022…

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Indian Connected Consumer expects high speed and advanced computational capabilities in 5G powered smart devices – Techarc India Connected Consumer Report 2023

The role of processors becomes significant in the backdrop of consumer expectations from 5G powered smart devices.  Comfort and Convenience to drive further adoption…

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Better audio hardware driving the user satisfaction across the screen sizes in the Smart TV category; Techarc Report

Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their products with high-end audio…

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iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which…

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5G to pace up revenues for the telecom sector in India with it reaching the landmark revenues of ₹10 Lakh crores by 2023

Gurgaon – Commemorating its 4th anniversary, Techarc today announced a special edition report, “India Smartphone – Big Picture 2025.”  The report outlines the outlook,…

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With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other…

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Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic…

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Smartphone users under INR 30,000 find themselves compromising performance for price

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi…

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