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iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which…

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With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other…

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Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic…

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Audio experience pivotal to holistic immersive experience on Smart TVs

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April…

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Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.

Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers for smartphone OEMs besides…

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Audio Experience pivotal to the satisfaction of Smart TV users

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while…

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TechInsight – Performance of a smartphone defines the experience for a user

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision.  In its first TechInsight basis data…

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In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.…

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Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill…

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