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Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three…

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Smart TV Buyer FAQs

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device…

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Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability…

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From Smartphones to Smart Tech-Style

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle? Smartphone is still…

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At 4.9% CAGR for smartphone subscriber growth in 2020-30 decade, India may not have a billion smartphone users even by 2030

With the shrinking addressable base for smartphones, India likely to have 887.4 million smartphone users by 2030.  Government needs to have a 1 billion…

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Smartphone industry will earn more than half of its revenue in festive quarter in India

With over 49.9 million smartphones expected to sell during Oct-Dec 2021 quarter, the sales contribution of the quarter by revenue and volume is estimated…

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iPhone journey in India

Price-Performance Ratio of iPhone All Models iPhone 13 Series Unboxing Scores

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Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience. As per a…

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Changing ‘face’ of smartwatches: How are the fast-evolving budget smartwatches shaping up?

According to Techarc’s Wristables Market Scan Report, the market volume for entry segment (under Rs. 3,000) smartwatches witnessed tremendous growth of 439% QoQ in…

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