InsightsPro
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Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience
The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception. While Qualcomm leads in terms of organic…
Smartphone users under INR 30,000 find themselves compromising performance for price
Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi…
Audio experience pivotal to holistic immersive experience on Smart TVs
With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April…
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers for smartphone OEMs besides…
Audio Experience pivotal to the satisfaction of Smart TV users
Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while…
TechInsight – Performance of a smartphone defines the experience for a user
Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. In its first TechInsight basis data…
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.…
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill…
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India. Realme, Samsung and Motorola had three…