InsightsPro · Premium

Audio Experience pivotal to the satisfaction of Smart TV users

Wednesday, 18 May 2022

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase. An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the […]

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase. An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the Smart TVs is pivotal in defining the overall experience.  Contrary to the quality of the display, which was few years back an anchor differentiation for Smart TVs, users are now finding the audio experience as…

Premium — unlock the full analysis

Read the complete InsightsPro with one purchase, or get every InsightsPro, dashboard and report with Client Pro.

Buy this InsightsPro Explore Client Pro
On our channels

Connect with Techarc

Get Techarc Updates

The weekly read on where technology is heading — 75,000+ subscribers across the industry.

Talk to us

Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.

Please don't use this form for job applications. Internship and job openings are announced on Techarc's social channels when available.