With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features. In the May GAP analysis of expectations versus experience for Smart TVs, 53% of users attribute Display experience as the key differentiator and 32% say that the Audio plays a critical role in defining the experience. Apart from Display, users now understand the significance of audio in delivering the overall immersive experience while consuming their favourite content over Smart TVs. While analyzing the data it…