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Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special

Thursday, 07 Mar 2024

While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable to their persona and needs. On the eve of International Women’s Day 2024, Techarc today released consumer insights based on a survey done among 1,150 women across the country.  The findings […]

While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable to their persona and needs. On the eve of International Women’s Day 2024, Techarc today released consumer insights based on a survey done among 1,150 women across the country.  The findings are consolidated in an infographic. (Download a high-resolution PDF of the infographic) Sharing the key findings of the survey, Faisal Kawoosa, Chief Analyst and Founder, Techarc said, “While technology remains gender agnostic, in personal tech…

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