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Why iPhone 13 will still be a great buy for those looking for older generations of iPhone to buy this festive season?

With the announcement of iPhone 16 series, the consumers in India get equally interested and excited about the older models.  Unlike many global markets,…

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India brands yet to catch up with global counterparts across product categories.  Analysis of customer ratings for Jan-Jun 2024 indicates global brands enjoying an edge over Indian counterparts.

The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in…

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Qualcomm’s sub $99 chipset Snapdragon 4s Gen 2 could potentially lead a drive adding $13 bn to India smartphone revenues aiding 158 million featurephone users to join 5G by 2030

Gurugram – Qualcomm introduced its first sub $99 chipset Snapdragon 4s Gen 2 in India that will stir drive towards helping featurephone users to…

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Which is a better marketplace to purchase personal electronics in India?

Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating…

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Digital Moms – The Changing Frontiers of Motherhood – Mother’s Day Special Report

On Mother’s Day 2024, Techarc released a special report titled ‘Digital Moms – The Changing Frontiers of Motherhood’.  The report comes out with interesting…

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Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period…

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Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special

While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable…

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Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%). …

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Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India

In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across…

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