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From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate…
Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping. This is the time of the year when people plan their…
There is a strong positive correlation between iPhone prices and ₹/$ equation. iPhone launch price has changed at an annual rate of 7.6% since…
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of…
Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in…
Smartphone connectivity continues to be a key factor affecting overall user experience. A variety of challenges contribute to the lack of seamless integration across…
Background: The human-device interaction has seen unprecedented changes in the past few years. Today consumers are demanding in several ways and the patience to…
A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring…
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