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Are brands able to make a premium out of slim smartphones?

From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate…

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India Smartphone Market – Festive Sales Expectations

Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping.  This is the time of the year when people plan their…

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Apple estimated to launch iPhone 17 in India starting ₹86,000

There is a strong positive correlation between iPhone prices and ₹/$ equation.  iPhone launch price has changed at an annual rate of 7.6% since…

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Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…

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The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of…

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Online marketplaces, particularly Amazon, played a pivotal role in propelling the smartphone market in India beyond the 100 million unit annual sales threshold

Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in…

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Choice is driving consumers buy smartphones online

A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring…

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For ‘iPhone’ tag consumers are giving up several latest technologies

Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest…

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With intelligence taking the centre stage, chipset becomes even more important

The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade…

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