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2025 laptops are intelligent, durable and sustainable
An analysis of laptop launches of 2025 (Jan-Sep) gives us a comprehensive view of where the market is headed. The OEMs are layering their…
India Smartphone Festive Season 2025 Steal Deals
Techarc’s India Smartphone Festive Season Dashboard for 2025 brings comprehensive insights about the discounts and offers that leading brands have rolled out to excite…
Are brands able to make a premium out of slim smartphones?
From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate…
India Smartphone Market – Festive Sales Expectations
Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping. This is the time of the year when people plan their…
Apple estimated to launch iPhone 17 in India starting ₹86,000
There is a strong positive correlation between iPhone prices and ₹/$ equation. iPhone launch price has changed at an annual rate of 7.6% since…
Mapping India’s 2024 Smartphone War: Who Played Where
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…
The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of…
Online marketplaces, particularly Amazon, played a pivotal role in propelling the smartphone market in India beyond the 100 million unit annual sales threshold
Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in…
TechMark Benchmarking – Unique signal boosting features makes Tecno the only smartphone brand offering superior signal quality
Smartphone connectivity continues to be a key factor affecting overall user experience. A variety of challenges contribute to the lack of seamless integration across…