India Smartphone Market – Festive Sales Expectations

Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping.  This is the time of the year when people plan their buying of various product categories including consumer and personal electronics. Smartphone – the jewel of electronics, has not only been consciously the main attraction of festive seasons for over a decade now, but also a significant contributor to the overall sales. It has been consistently contributing over 40-45% of the shopping value during festive period excluding real estate. Our estimates suggest that the festive season will…