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Which is a better marketplace to purchase personal electronics in India?
| By Techarc
Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating the consumer shopping experience cannot be ignored in India despite rich legacy of deep offline channel presence. In the past decade the online buying has become an integral part of the […]
Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating the consumer shopping experience cannot be ignored in India despite rich legacy of deep offline channel presence. In the past decade the online buying has become an integral part of the consumer buying behaviour in India. Electronics, especially personal electronics led by smartphones has been a key offering of marketplaces. The category has been historically contributing more than 50% of the GMV of marketplaces in India. …
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