InsightsPro · Premium

Choice is driving consumers buy smartphones online

Tuesday, 28 Jan 2025

A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring the online channel is choice instead of offers and discounts. Choice is determined by the availability of any specific model with the desired variant (RAM/ROM configuration) and colour. These consumers purchased […]

A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring the online channel is choice instead of offers and discounts. Choice is determined by the availability of any specific model with the desired variant (RAM/ROM configuration) and colour. These consumers purchased their smartphone during Flipkart's Big Billion Days and Amazon's Great India Festival, the marquee campaigns of two major marketplaces that is run through the festive season in India. In India the festive season kickstarts in…

Premium — unlock the full analysis

Read the complete InsightsPro with one purchase, or get every InsightsPro, dashboard and report with Client Pro.

Buy this InsightsPro Explore Client Pro
On our channels

Connect with Techarc

Get Techarc Updates

The weekly read on where technology is heading — 75,000+ subscribers across the industry.

Talk to us

Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.

Please don't use this form for job applications. Internship and job openings are announced on Techarc's social channels when available.