Viewpoints
Analyst viewpoints on the moves shaping technology. No paywall, ever.
After Internet, Immersive experience is all that matters for Smart TVs
Connecting to Internet is fundamental to making a TV smart. However, that only brings in power of several applications, hence content to the screens…
Smartphone industry needs to support gaming industry more effectively
There are many potential professional gamers at the threshold desiring to own a gaming smartphone, but can’t afford it. Over the past few years,…
Xiaomi’s Flip – India’s 4G Magic Moment
While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G…
Dissatisfaction with display, camera, and battery back-up among top 6 reasons triggering faster replacements among smartphone users in India.
Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content. Audio likely to be added soon to the…
Logitech showcases progression on its ‘climate positive world’ agenda
Increasingly technology brands are going for climate friendly products. I recently attended Logitech’s launch of its First-ever MX Mechanical keyboards and MX Master 3S…
There hasn’t been a single day Infinix INBook X1 Pro laptop has let me down
I have been using Infinix INBook X1 Pro for over 6 months as my primary laptop and its performance is as great as it…
eCommerce For The New Digital Natives of India
Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits,…
The Xiaomi Next 2022 launches have changed my perception about the brand
As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of…
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data…
Without a safe brand you can’t D2C
n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see…
The ABCD of smartphones!
OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. A recent…
Tata Neu – There’s hardly anything super about the super app.
The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu…