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While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G…
Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content. Audio likely to be added soon to the…

Increasingly technology brands are going for climate friendly products. I recently attended Logitech’s launch of its First-ever MX Mechanical keyboards and MX Master 3S…
I have been using Infinix INBook X1 Pro for over 6 months as my primary laptop and its performance is as great as it…
Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits,…
As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of…
Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data…
n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see…

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. A recent…
The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu…
Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy one get one free…
The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the…
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