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Viewpoints
Analyst viewpoints on the moves shaping technology. No paywall, ever.
Viewpoint
Smartphone brands need to relook their offline strategy
Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of…
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Brand Infringement in e-commerce: A Key Aspect For Brand Safety
Lessons from C-suite leaders The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces…
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