Viewpoints
Analyst viewpoints on the moves shaping technology. No paywall, ever.
The Booming D2C Economy: Survival of the Fittest
Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy one get one free…
With OnePlus a smartphone user can stay easily for a decade.
The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the…
The Digital Republic!
If the decade of 90s is known as the LPG decade, 2010 onwards it has been the decade of digital which is making the…
Do we really need a gaming smartphone?
Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift…
See, Sound and Show is how users decide about their smart devices
After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their…
The world of Meta and its impact on smart devices
While all major OEMs are well equipped to deliver the immersive digital social world that Facebook kicks off with ‘Meta‘, 2022 will see AR/VR…
What should brands look at this festival season?
Need for an omnichannel presence to grab your lions worth share The cascading effect of the Covid-19 crisis continues to resonate across industries, even…
This festive season up to be the best ever for Luxe smartphones
The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel…
Apple’s 2021 launch is inline with the smart devices industry trend
The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments…
To buy online or not to?
I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen…
With Flip and Fold, Samsung has taken over Apple in smartphone innovations
The 3rd generation of fold has now addressed all apprehensions of buyers who are ready to experiment this new form factor and stand out…
Smartphone brands need to relook their offline strategy
Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of…