OPPO
All Techarc analysis on OPPO: dashboards, reports, InsightsPro, impressions and viewpoints.

Reno 13 in the Real World: Good Looks, Great Portraits, and Just Enough AI
You know how sometimes a phone shows up looking all pretty and polished, and you think — “Okay, now show me what you got…

OPPO needs to have a firm India strategy
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. …

89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024. Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.
Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024. 3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…

Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The…

In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created…

The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus has also been able…

Samsung’s Monstrous attack on sub 20,000 5G opportunity to pinch the R brands further
Samsung while continuing to mark its strong presence in the ultra-premium or luxe segment of Android smartphones through S and Z series and emerging…

Oppo Reno 10 Pro+ 5G Prioritizes Niche Photography Over Fundamentals
Camera performance has become one of the most discussed features when purchasing a new smartphone. Considering how important a good mobile camera is to…

Should You Buy a Foldable Android Smartphone in 2023? Pros and Cons
The year 2023 has witnessed a surge of excitement in the foldable smartphone market. As more brands enter the foldable market, competition has intensified,…