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Viewpoints

Analyst viewpoints on the moves shaping technology.

Viewpoint

In 2026 Software Shift in the Smartphone industry will be among big shifts

2026 is going to be yet another interesting year for the smartphone industry.  We already getting a glimpse of these super smartphones with the…

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Can Vivo’s OriginOS delight Android smartphone users?

Vivo just announced arrival of OriginOS, which will first power some of the select flagship smartphones of Vivo and iQOO and later on become…

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Exploring the Shift in Consumer Preferences: Camera Quality Over Lens Brand in Smartphone Photography

The evolution of camera technology has reached a pivotal moment, particularly with the integration of artificial intelligence (AI), reshaping the photography landscape and making…

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OPPO needs to have a firm India strategy

OPPO has been a pioneer smartphone brand in many ways.  Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. …

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As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…

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Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further

The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The…

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How Apple makes its proposition unique in the premium segment?

The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few features that does not…

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10 smartphone brands that matter in 2023

Before 2022, the market was looking very skewed where over 75% of the market share was held by a few brands and it was…

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If more Tablets like OnePlus Pad hit the market the product category will grow to its potential

Tablet PC with all its glamour and the convenience tag, has been one of the stagnant markets that has still not been able to…

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