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Techarc mid-year review – India Smartphone Market

The 1H of 2023 (Jan-Jun) has been in line with expectations.  However, it was not expected that the sales for smartphones would go under…

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Niche form factor of foldable smartphones expected to sell worth over ₹6,300 crore in 2023 in India

Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than…

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Origin of smartphone brand no longer matters to consumers

Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these devices and their brands…

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Unnecessary overloading of features results in lower user satisfaction – Noise ColorFit Pro 4 GPS Smartwatch Reviews Analysis

Indian brand Noise has seen unprecedented growth in recent years within the wearables category, especially smartwatches. We analysed customer reviews of one of its…

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The conscious cohorts of smartphone buyers in India

Do consumers in India buy anything and everything that is made available to them by the smartphone brands?  The general belief considered to be…

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Report

37% of the respondents feel their next personal vehicle will be an Electric Vehicle

Other than low operational cost, the high load of technology seen as a key motivation to buy EVs.  68% of the survey respondents consider…

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Report

72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference

With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity,…

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Report

Apple and OnePlus smartphones lead in terms of user interest in their new edition launches of flagship models, finds Techarc study

Apple iPhone (number series) and OnePlus (number series) respectively lead in segments by OS, which is iOS and Android respectively. Gurugram – In a…

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1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor

Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022…

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