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37% of the respondents feel their next personal vehicle will be an Electric Vehicle

Other than low operational cost, the high load of technology seen as a key motivation to buy EVs.  68% of the survey respondents consider…

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Report

72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference

With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity,…

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Apple and OnePlus smartphones lead in terms of user interest in their new edition launches of flagship models, finds Techarc study

Apple iPhone (number series) and OnePlus (number series) respectively lead in segments by OS, which is iOS and Android respectively. Gurugram – In a…

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InsightsPro

1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor

Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022…

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InsightsPro

Indian Connected Consumer expects high speed and advanced computational capabilities in 5G powered smart devices – Techarc India Connected Consumer Report 2023

The role of processors becomes significant in the backdrop of consumer expectations from 5G powered smart devices.  Comfort and Convenience to drive further adoption…

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InsightsPro

Better audio hardware driving the user satisfaction across the screen sizes in the Smart TV category; Techarc Report

Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their products with high-end audio…

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Report

Case Study – A Deeper Understanding of the Nothing Phone (1) India Launch

Nothing has attempted to showcase glimpses of newness in an innovation-stagnated industry.  Nothing Phone (1) was one of the most anticipated smartphone releases in…

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Report

OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds…

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InsightsPro

iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which…

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