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Indian Connected Consumer expects high speed and advanced computational capabilities in 5G powered smart devices – Techarc India Connected Consumer Report 2023

The role of processors becomes significant in the backdrop of consumer expectations from 5G powered smart devices.  Comfort and Convenience to drive further adoption…

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Better audio hardware driving the user satisfaction across the screen sizes in the Smart TV category; Techarc Report

Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their products with high-end audio…

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Case Study – A Deeper Understanding of the Nothing Phone (1) India Launch

Nothing has attempted to showcase glimpses of newness in an innovation-stagnated industry.  Twitter emerged as the dominant channel for social media discussions on Nothing…

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OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds…

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iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which…

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5G to pace up revenues for the telecom sector in India with it reaching the landmark revenues of ₹10 Lakh crores by 2023

The telecom industry is expected to add ₹1 Lakh crore in every 3 years compared to previous trend of adding the same in 4…

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With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other…

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Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic…

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Smartphone users under INR 30,000 find themselves compromising performance for price

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi…

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