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Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special

While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable…

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Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings

Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26, 2024, Techarc today said…

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Brand takes precedence over product for GenZ to decide about the smartphone.  Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with

Relatability and exclusivity key factors driving this trend.  GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in…

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Connected Consumers’ declining interest decelerating adoption rate of smart devices.  OEMs will need to focus on creating value and experiences to keep them excited

Gurugram – There is a decline across smart devices among consumers in India.  This was revealed in ‘India Connected Consumers Report 2024’ 4th edition…

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98% of retailers in India accept Digital Payments embarking their Digital Transformation journey

MediaTek powered innovation has a key role to play in taking off digital payments among retailers in India.  The sound box payment system adds…

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Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%). …

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Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India

In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across…

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In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India

Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created…

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The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able…

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