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Why iPhone 13 will still be a great buy for those looking for older generations of iPhone to buy this festive season?

With the announcement of iPhone 16 series, the consumers in India get equally interested and excited about the older models.  Unlike many global markets,…

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89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024.  Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.

Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024.  3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…

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India estimated to sell 100 MN smartphones in 2H’24, 80% of them to be 5G

AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions;…

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India brands yet to catch up with global counterparts across product categories.  Analysis of customer ratings for Jan-Jun 2024 indicates global brands enjoying an edge over Indian counterparts.

The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in…

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Qualcomm’s sub $99 chipset Snapdragon 4s Gen 2 could potentially lead a drive adding $13 bn to India smartphone revenues aiding 158 million featurephone users to join 5G by 2030

Gurugram – Qualcomm introduced its first sub $99 chipset Snapdragon 4s Gen 2 in India that will stir drive towards helping featurephone users to…

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Which is a better marketplace to purchase personal electronics in India?

Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating…

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Digital Moms – The Changing Frontiers of Motherhood – Mother’s Day Special Report

On Mother’s Day 2024, Techarc released a special report titled ‘Digital Moms – The Changing Frontiers of Motherhood’.  The report comes out with interesting…

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Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period…

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22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth

In its February 2024 report of India Smart Tech Brands Monthly Ratings, Techarc today released the benchmarking and rankings of Indian brands across 6…

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