Topical reports with data, analysis and insights.
The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications…
Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest…
The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade…
Gurugram / Srinagar – The ownership of smart devices continues to grow in India. However, the actual usage of some categories is on the…
With the announcement of iPhone 16 series, the consumers in India get equally interested and excited about the older models. Unlike many global markets,…
Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024. 3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…
AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions;…
The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in…
Gurugram – Qualcomm introduced its first sub $99 chipset Snapdragon 4s Gen 2 in India that will stir drive towards helping featurephone users to…
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