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Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…

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The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of…

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Online marketplaces, particularly Amazon, played a pivotal role in propelling the smartphone market in India beyond the 100 million unit annual sales threshold

Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in…

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Report

AI Revolution in Smartphones – The emerging default interface between humans & smartphones

Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast…

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Choice is driving consumers buy smartphones online

A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring…

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Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024

The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications…

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For ‘iPhone’ tag consumers are giving up several latest technologies

Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest…

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With intelligence taking the centre stage, chipset becomes even more important

The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade…

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2025 to mark beginning of ‘smartphone era’ of cars in India.  5G M2M connectivity, on-device GenAI and cloud connectivity to be among key technologies powering cars of future.

Gurugram / Srinagar – The ownership of smart devices continues to grow in India.  However, the actual usage of some categories is on the…

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