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The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of…
Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in…
Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast…
A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring…
The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications…
Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest…
The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade…
Gurugram / Srinagar – The ownership of smart devices continues to grow in India. However, the actual usage of some categories is on the…
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