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India Smartphone Market – Festive Sales Expectations

Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping.  This is the time of the year when people plan their…

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Apple estimated to launch iPhone 17 in India starting ₹86,000

There is a strong positive correlation between iPhone prices and ₹/$ equation.  iPhone launch price has changed at an annual rate of 7.6% since…

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Announcement

Over 150 smartphone models equipped with AI features to be available this festive season for customers across price segments.

Users evaluating AI features based on relevancy and usability. However, it still does not feature in top reasons triggering an upgrade. Gurugram / Srinagar…

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AI Ushers into the Next Era of Primary Interface and Enabling Intelligent Ecosystem 

Between 2025-2030, the consumer tech industry to focus on making AI as a multi-device primary interface and enable an intelligent ecosystem redefining the human-gadget…

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Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…

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The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of…

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Online marketplaces, particularly Amazon, played a pivotal role in propelling the smartphone market in India beyond the 100 million unit annual sales threshold

Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in…

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Report

AI Revolution in Smartphones – The emerging default interface between humans & smartphones

Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast…

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Choice is driving consumers buy smartphones online

A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring…

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