AI Revolution in Smartphones – The emerging default interface between humans & smartphones

Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast catching up trend of AI enablement in smartphones. The report analyses the penetration of AI in smartphones at different levels and identifies key trends which are making AI inseparable with the smartphone ecosystem.

Sharing the key insights, Faisal Kawoosa, Chief Analyst & co-founder, Techarc said, “2024 has been a great start for AI in smartphones with several smartphone OEMs adopting different hues of AI. While many brands were seen introducing rudimentary features powered by AI such as AI eraser, yet there are a few brands who have taken a holistic and comprehensive approach and are focusing at creating meaningful and purpose driven AI integration in smartphones.”

“As part of this report, we benchmarked the AI smartphones available in India and using our proprietary ACE framework we have been able to identify smartphone brands that stand out in their AI offerings as well as approach. These brands qualified all the criteria that was laid out during the benchmarking featuring them as ACE@AI smartphone brands,” added Faisal.

Report Key takeaways –

Big bang moment in AI in smartphones: ChatGPT marked a significant milestone for AI integration in smartphones.

AI Smartphone Models:

• 115 models available in India with AI features.
• 2024: 54 new launches, 19 upgrades.
• 2025: 11 new AI-equipped models announced by January end.
• Forecast: Over 50% of 2025 launches will feature AI out-of-the-box.

Leading OEMs in AI Smartphone Launches (2024):

• Vivo & Realme: 9 launches each.
• Samsung: 6 launches.
• Motorola: 6 launches.
• Google Pixel: 5 launches.

Price Range:

• Most Expensive: Samsung Galaxy Z Fold 6 at ₹1,84,900.
• Most Affordable: Tecno Pova 6 Neo at ₹11,999.
• Wide Range: Samsung, Google, and Vivo offer diverse price options.

AI Features and Development:

• Third-Party LLMs: Majority use Google’s Gemini and OpenAI’s ChatGPT.
• Proprietary AI Agents: Some OEMs are developing their own AI agents to expand AI use cases beyond content creation.

Techarc’s ACE Framework:

• Framework: Assist, Create & Enhance (ACE) to benchmark AI capabilities.
• Analysis: 16 smartphone brands analyzed.
• Distinguished Brands: Google, Motorola, and Samsung identified as ‘ACE@AI’ for their superior AI offerings.

ACE@AI Criteria:

• Holistic AI Experiences: Substantial features in Assist, Create & Enhance categories.
• Proprietary AI: Unique branded AI creating distinct customer differentiations.
• Wide Customer Base: AI smartphones available across a wide price range.
• Official Availability: AI features officially available in India.
• Prominent Promotion: Strong marketing of AI features.

Chipset and On-Device AI:

• Proprietary Silicon: Apple and Google leverage their own silicon.
• Qualcomm and MediaTek: Used by other OEMs for AI features.
• 2024 Chipsets: 21 available for on-device AI.
• Popular Processor: Qualcomm’s Snapdragon 8S Gen 3 with 5 new models.
• On-Device AI Models: 13 models with on-device AI, 15% in foldable form factor.

Chipset Makers:

• MediaTek: 9 on-device AI chipset launches.
• Qualcomm: 7 on-device AI chipset launches.

Price Segments:

• Premium Segment (₹25,001-50,000): 23 launches in 2024.
• Luxe Segment (₹50,000+): 25 on-device AI smartphone launches.

To read the entire report, please click here.

Important Notes:

• Media publications can use the report findings as part of their existing features/stories or write an exclusive story basis the findings of the report.
• No brand or its direct or indirect partner is authorised to share the report findings in public domain including any digital platform or social media channels without explicit permission from Techarc. The permission can be requested by writing to info[at]techarcinsights.com/.
• No brand is allowed to make any claim with this benchmarking report as the basis without written authorisation from Techarc. The authorisation can be requested by writing to info[a]techarcinsights.com/.
• This is an independent report by Techarc and is not endorsed / sponsored by any brand / partner or any other organisation directly or indirectly associated with any brand.
• Techarc does not take responsibility of the business/reputation impact of this benchmarking report in any form. The sole objective of this report is to simplify the AI smartphone landscape in India for the stakeholders including customers.
• All the data and research done during this benchmarking has been done using credible sources and same have been validated through the smartphone ecosystem.
• For any clarifications regarding this report, please submit a request here.