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Viewpoints

Analyst viewpoints on the moves shaping technology. No paywall, ever.

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Decoding the technology theme of Budget 2024

Technology has been a central theme for budgets for some time now.  This year’s budget is no different by defocusing on this important enabler. …

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What Can India’s EV Industry Learn from Global Best Practices?

India’s electric vehicle (EV) market is expected to witness significant growth in the coming years, with sales projected to reach 9 million units per…

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Are smartphone companies really understanding customer needs or simply pushing features?

There are already more than 50 million (5 crore) downloads of GPS Map Camera, one of the widely used GPS Camera apps. Yet no…

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GT Verse approach simply PEPs up the Infinix GT20 Pro gaming smartphone

In devices world we see OEMs across different product categories going high on performance or design, or any other particular element.  For the smartphone…

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EV Charging Infrastructure in India: Powering the Future of Sustainable Mobility

India has potential to become a global leader in electric mobility, with the government setting ambitious targets for electric vehicle (EV) adoption by 2030.…

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Expect business as usual till 2026-27 for telecommunications in India

The only exception to this would be AI where telecom operators would be interested in as that promises quick monetisation. By now we have…

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Accelerating India’s Sustainable Development Goals with EVs: A Policy-Driven Approach

Electric vehicles (EVs) are playing an increasingly important role in India’s transportation sector. This shift towards EVs holds the potential to contribute significantly to…

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Why cohort selling will show great results for Xiaomi 14 Ultra?

Segmentation based selling worked for one of the longest periods (1920-1980) as per business historian Richard Tedlow.  Since 1980 it’s been hyper-segmentation, which essentially…

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Making Smart TV friendly for senior citizens can push 2nd Smart TV sales in homes

A large number of households in India, even in metro cities use a linear TV connected with a cable STB or a DTH connection.…

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Why tangibility of superior security will be important for HMD to grow?

HMD will be now a consumer facing brand beginning mid of 2024 in smartphones.  It will, however, continue to sell featurephones under ‘Nokia’.  This…

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Xiaomi has a proven track record of creating sustainable business across various smart devices categories

Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered…

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Why the faceoff with Apple only proves counterproductive – Boat Lifestyle

After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio…

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