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OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. …

India Mobile Congress or IMC as usual continues to offer a platform to the entire digital landscape and its associates to showcase the ‘now…

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…

Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in over a decade for…

Many times, when we see any global technology major expanding its operations to India and reinforcing its commitment to the country, not just only…

The recently launched PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) marks a crucial step in India’s journey towards widespread electric vehicle…

Nord series was one of the not so good decisions of OnePlus strategically. I have opposed it then and still feel that OnePlus should…

Ever since covid-19 pandemic broke out, many rules of games changed in almost every sector. Education couldn’t be insulated like every other sector. In…

Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality. Well against all…

The Viksit Bharat 2047 vision presented to the nation by Honourable Prime Minister should lead India to a digital independence or Swatantra where the…

In our previous Insights Pro, we explored the comprehensive information and immersive experiences provided by Amazon and Flipkart in the personal electronics categories. In…

It appears that HMD wants to focus on Human-Mobile interaction and experience to carve out a space. HMD introduced Crest smartphones in which it…
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