Viewpoints
Analyst viewpoints on the moves shaping technology. No paywall, ever.

IMC Aspire – India’s nursery of ideas, imagination and implementations in emerging technologies
India Mobile Congress or IMC as usual continues to offer a platform to the entire digital landscape and its associates to showcase the ‘now…

As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…

Vivo should do more than ‘Fun’ to emerge strong in the premium segment
Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in over a decade for…

Lenovo has set an example for global players committing to India
Many times, when we see any global technology major expanding its operations to India and reinforcing its commitment to the country, not just only…

PM E-DRIVE to Power India’s Shift to E-Buses
The recently launched PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) marks a crucial step in India’s journey towards widespread electric vehicle…

For OnePlus, Nord is nothing but a distraction
Nord series was one of the not so good decisions of OnePlus strategically. I have opposed it then and still feel that OnePlus should…

Let digital systems not dilute the dignity of a teacher – Teacher’s Day Special
Ever since covid-19 pandemic broke out, many rules of games changed in almost every sector. Education couldn’t be insulated like every other sector. In…

What Samsung needs is to carve out a constellation for the masses within its galaxy of devices
Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality. Well against all…

Technology Independence for Independent India. Let’s ride the TIDE!
The Viksit Bharat 2047 vision presented to the nation by Honourable Prime Minister should lead India to a digital independence or Swatantra where the…

Soundbar Shopping: Comparing Amazon and Flipkart’s Information Depth
In our previous Insights Pro, we explored the comprehensive information and immersive experiences provided by Amazon and Flipkart in the personal electronics categories. In…

HMD – A new smartphone name for consumers with a new approach
It appears that HMD wants to focus on Human-Mobile interaction and experience to carve out a space. HMD introduced Crest smartphones in which it…

Decoding the technology theme of Budget 2024
Technology has been a central theme for budgets for some time now. This year’s budget is no different by defocusing on this important enabler. …