Vivo
All Techarc analysis on Vivo: dashboards, reports, InsightsPro, impressions and viewpoints.
Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in…
Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO, Vivo and OnePlus. The…
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi (-4%) and Realme (-3%). …
Vivo V29e could be the best-looking selfie camera smartphone in 2023; find out why
Vivo has expanded the V29 smartphone line-up in India with the launch of the V29e value-flagship offering. The new V29-series handset is a selfie-centric…
In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium android space have created…
The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus has also been able…
The 4G-only Vivo Y27 is a Challenging Proposition in the Evolving Offline Smartphone Market
Vivo has silently unveiled the Vivo Y27, aiming to establish a significant presence in the offline smartphone market. Priced at Rs. 14,999, the Y27…
Samsung’s Monstrous attack on sub 20,000 5G opportunity to pinch the R brands further
Samsung while continuing to mark its strong presence in the ultra-premium or luxe segment of Android smartphones through S and Z series and emerging…
Amazon Prime Days Sale 2023: Best Offers on Samsung, OnePlus, Xiaomi, and iQOO Smartphones
Amazon’s annual Prime Days Sale is back, offering exciting discounts on a wide range of consumer durables such as smartphones, smartwatches, Bluetooth speakers, headphones,…