Reports
Topical reports with data, analysis and insights.
2025 to mark beginning of ‘smartphone era’ of cars in India. 5G M2M connectivity, on-device GenAI and cloud connectivity to be among key technologies powering cars of future.
Gurugram / Srinagar – The ownership of smart devices continues to grow in India. However, the actual usage of some categories is on the…
89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024. Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.
Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024. 3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…
Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings
Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26, 2024, Techarc today said…
Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in…
Connected Consumers’ declining interest decelerating adoption rate of smart devices. OEMs will need to focus on creating value and experiences to keep them excited
Gurugram – There is a decline across smart devices among consumers in India. This was revealed in ‘India Connected Consumers Report 2024’ 4th edition…
98% of retailers in India accept Digital Payments embarking their Digital Transformation journey
MediaTek powered innovation has a key role to play in taking off digital payments among retailers in India. The sound box payment system adds…
72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference
With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the ones offering seamless connectivity,…
Case Study – A Deeper Understanding of the Nothing Phone (1) India Launch
Nothing has attempted to showcase glimpses of newness in an innovation-stagnated industry. Nothing Phone (1) was one of the most anticipated smartphone releases in…
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds…