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Lumio Smart TVs are India’s Fastest Smart TVs – TechMark Benchmarking

Background: The human-device interaction has seen unprecedented changes in the past few years.  Today consumers are demanding in several ways and the patience to…

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AI Revolution in Smartphones – The emerging default interface between humans & smartphones

Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast…

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Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024

The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications…

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2025 to mark beginning of ‘smartphone era’ of cars in India.  5G M2M connectivity, on-device GenAI and cloud connectivity to be among key technologies powering cars of future.

Gurugram / Srinagar – The ownership of smart devices continues to grow in India.  However, the actual usage of some categories is on the…

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89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024.  Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.

Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024.  3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…

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India estimated to sell 100 MN smartphones in 2H’24, 80% of them to be 5G

AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions;…

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22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth

In its February 2024 report of India Smart Tech Brands Monthly Ratings, Techarc today released the benchmarking and rankings of Indian brands across 6…

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Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings

Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26, 2024, Techarc today said…

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Brand takes precedence over product for GenZ to decide about the smartphone.  Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with

Relatability and exclusivity key factors driving this trend.  GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in…

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