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Smartphones Win Praise for Everyday Utility; Demand Grows for Niche Innovations

Techarc’s InsightsPro analysis examines 39426 positive 4–5-star smartphone ratings across major eCommerce platforms, segmented into five price bands. These reviews sit alongside an earlier…

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Techarc identifies areas of improvement across segments to elevate customer delight for smartphones in 2026 

The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences. …

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AI Ushers into the Next Era of Primary Interface and Enabling Intelligent Ecosystem 

Between 2025-2030, the consumer tech industry to focus on making AI as a multi-device primary interface and enable an intelligent ecosystem redefining the human-gadget…

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AI Revolution in Smartphones – The emerging default interface between humans & smartphones

Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast…

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Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024

The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications…

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2025 to mark beginning of ‘smartphone era’ of cars in India.  5G M2M connectivity, on-device GenAI and cloud connectivity to be among key technologies powering cars of future.

Gurugram / Srinagar – The ownership of smart devices continues to grow in India.  However, the actual usage of some categories is on the…

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89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024.  Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.

Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024.  3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…

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Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings

Gurugram – In a special report released on the eve of 75th Republic Day being observed on Friday, Jan 26, 2024, Techarc today said…

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Brand takes precedence over product for GenZ to decide about the smartphone.  Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with

Relatability and exclusivity key factors driving this trend.  GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in…

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