Topic

Realme

All Techarc analysis on Realme: dashboards, reports, InsightsPro, impressions and viewpoints.

The realme 15 Pro: The AI Party Phone Powerhouse
Impression

The realme 15 Pro: The AI Party Phone Powerhouse

The realme 15 Pro marks a strategic shift for the brand’s numbered series. Priced at roughly ₹33,000, it streamlines realme’s upper mid-range offering into…

Free
Mapping India’s 2024 Smartphone War: Who Played Where
InsightsPro

Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion…

Premium ₹150
OPPO needs to have a firm India strategy
Viewpoint

OPPO needs to have a firm India strategy

OPPO has been a pioneer smartphone brand in many ways.  Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. …

Free
As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
Viewpoint

As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…

Free
89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024.  Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.
Report

89% of 5G smartphones expected to sell in ₹10,000-40,000 price range in 2024.  Consumers rank brands higher offering uncompromisable experiences along with wide range of 5G smartphones to choose from.

Motorola and Samsung retain their ‘Best 5G Smartphone Brand’ rankings for 2024.  3rd rank is taken over by Realme displacing Oppo comparing 2023 rankings.…

Premium
Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
InsightsPro

Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches

There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it with the same period…

Premium
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024
InsightsPro

Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%). …

Premium
Tecno to Enter Laptop Market with MEGABOOK T1- Laptop Series; Promises to Offer 16GB RAM and up to 1TB SSD Storage
Viewpoint

Tecno to Enter Laptop Market with MEGABOOK T1- Laptop Series; Promises to Offer 16GB RAM and up to 1TB SSD Storage

TECNO, known for its successful foray into the Indian smartphone market in 2017, is set to make its inaugural entry into the laptop category.…

Free
OnePlus Ace 2 Pro with 24GB RAM and Snapdragon 8 Gen 2 SoC Set to Launch on Aug 16
Viewpoint

OnePlus Ace 2 Pro with 24GB RAM and Snapdragon 8 Gen 2 SoC Set to Launch on Aug 16

OnePlus is set to expand the Ace 2-series in the homegrown market in China with the launch of a new flagship handset. The new…

Free
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