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Viewpoints

Analyst viewpoints on the moves shaping technology.

Viewpoint

Digital Governance: Curbing India’s Road Carnage Using AI and Biometrics  

India experiences significant road fatalities, particularly within the mass-market passenger vehicle segment. While luxury models offer advanced active safety features, mid-range cars often lack…

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In 2026 Software Shift in the Smartphone industry will be among big shifts

2026 is going to be yet another interesting year for the smartphone industry.  We already getting a glimpse of these super smartphones with the…

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As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…

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Xiaomi has a proven track record of creating sustainable business across various smart devices categories

Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered…

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Why the faceoff with Apple only proves counterproductive – Boat Lifestyle

After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio…

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Samsung’s Monstrous attack on sub 20,000 5G opportunity to pinch the R brands further

Samsung while continuing to mark its strong presence in the ultra-premium or luxe segment of Android smartphones through S and Z series and emerging…

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10 smartphone brands that matter in 2023

Before 2022, the market was looking very skewed where over 75% of the market share was held by a few brands and it was…

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Special Edition Smartphones aren’t new. But Realme Coca Cola Edition is special!

Realme just launched Realme 10 Pro 5G Coca Cola edition.  This special edition has refreshed the industry, just like a can of coke refreshingly…

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Smartphone brands need to relook their offline strategy

Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of…

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