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Apple

All Techarc analysis on Apple: dashboards, reports, InsightsPro, impressions and viewpoints.

Apple stores to strengthen the bond between customers, enthusiasts and the brand in India
Viewpoint

Apple stores to strengthen the bond between customers, enthusiasts and the brand in India

In its journey of over 15 years in India, Apple would have cumulatively sold over 50 million devices, including 35 million smartphones.  This excludes…

Free
Zyapaar Simplifies the B2B Networking for MSMEs but is it enough?
Viewpoint

Zyapaar Simplifies the B2B Networking for MSMEs but is it enough?

This week’s App Sights takes a deep dive into Zyapaar, a new B2B networking platform in India that aims to streamline business processes for…

Free
1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor
InsightsPro

1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor

Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022…

Premium
iPhone’s exponential growth in India compared to Android smartphones
InsightsPro

iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which…

Premium
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
InsightsPro

Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three…

Premium
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
InsightsPro

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first…

Premium
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
InsightsPro

Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of…

Premium
iPhone journey in India
InsightsPro

iPhone journey in India

Price-Performance Ratio of iPhone All Models iPhone 13 Series Unboxing Scores

Premium
This festive season up to be the best ever for Luxe smartphones
Viewpoint

This festive season up to be the best ever for Luxe smartphones

The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel…

Free
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