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October 2021

27InsightsProAmid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.20InsightsProFrom Smartphones to Smart Tech-Style14ViewpointWhat should brands look at this festival season?13InsightsProAt 4.9% CAGR for smartphone subscriber growth in 2020-30 decade, India may not have a billion smartphone users even by 203007InsightsProSmartphone industry will earn more than half of its revenue in festive quarter in India

September 2021

29InsightsProiPhone journey in India22ViewpointThis festive season up to be the best ever for Luxe smartphones20InsightsProCamera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.16InsightsProOwing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.15ViewpointApple’s 2021 launch is inline with the smart devices industry trend14ViewpointTo buy online or not to?13InsightsProRiding on the positive festive season sentiments, Smart TVs to show record sales of around 11-14 Mn, double than CY2020. Smartphones to continue being the largest contributor of Connected Devices in India.06InsightsProSamsung Galaxy S21 Ultra leads the Unboxing Score with an overall score of 789 way above industry benchmark of 505 for the smartphone models launched in 1H 2021 in India

August 2021

24ViewpointWith Flip and Fold, Samsung has taken over Apple in smartphone innovations20InsightsProMediaTek emerges as the preferred chipset partner for Smartphone OEMs in India
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