Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience. As per a recent GAP analysis (Expectations versus Experience) in Rs 6,000 – 12,000 segment, in which 1 out of every 2 smartphones will be sold in 2021, Camera and Battery are the two key parameters defining the expectations of a user basis which they make their choice.  While all OEMs operating in the segment are attempting to democratise technology and innovation by bringing in latest features and functions…