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August 2021

03ViewpointSmartphone brands need to relook their offline strategy

July 2021

20ViewpointBrand Infringement in e-commerce: A Key Aspect For Brand Safety15AnnouncementCII and Techarc plan to set up JK Technology Panel to foster Technology driven transformation in the UT01InsightsProChanging ‘face’ of smartwatches: How are the fast-evolving budget smartwatches shaping up?

April 2021

30InsightsProPromotion of domestic EV manufacturing to doubly impact India Trade Deficit, make India AtmaNirbhar in Fuel

March 2021

25InsightsProWith 5.4 million shipments, Wristables market crosses over Rs 3,800 crore in India in CY 202012InsightsProMoving to ‘Essentials’ accessory, TWS clocks 8.4 MN shipments at a value of over Rs 2,400 crore

February 2021

17InsightsProSmart Speaker shipments cross record 1 mn in 2020, Apple widens the choice for consumers.10InsightsProMultiple messaging apps is a reality in India now, among alternatives to WhatsApp, Telegram is the frontrunner having added 42.9% of the users in the past 1-3 years

November 2020

23InsightsProIndia Smartphone Exports estimated to cross record $1.5 Billion in 202016InsightsProSmart Speaker shipment expected to cross record 750,000 units by end of 2020. Amazon Echo drives the market, Xiaomi makes an impressive entry09InsightsProSony Play Station continues to drive console Gaming sales in India shipping over 96.5% of the devices in 3Q’20

October 2020

29InsightsProCommunity driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index

September 2020

07InsightsProThanks to Smartphone experience, Indians are increasingly embracing other Smart Devices

August 2020

18InsightsProAverage Ad-Fraud rate to go up to 45-55% against the present 25-35%
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