Autodesk Bets on Digital-First India: Revamps Autodesk store to a self-serve platform for country’s next gen creators and builders

Startups, freelancers and SMBs — now more than 50% of Autodesk’s first-time customers in India

Reimaged digital store makes professional ‘Design and Make’ technology accessible to every Indian creator across metro and beyond

New Delhi, India – June 11, 2026 – Autodesk today announced a significant evolution of the Autodesk Store in India, transforming it into a full self-serve procurement platform designed to make professional design and make technology more accessible to startups, entrepreneurs, freelancers, and small and medium-sized businesses (SMBs) across the country. The move underscores Autodesk’s intent towards a digital-first go-to-market model, simplifying how customers discover, evaluate, purchase, and manage its Design and Make solutions.

India now has 958 million active internet users, according to the Internet and Mobile Association of India’s latest edition of the Internet in India report, making it one of the world’s largest and fastest-growing digital economies. Given the scale of internet adoption, professional technology purchase experience of Autodesk’s creator community has fundamentally evolved as well. By simplifying access to professional-grade technology and introducing new purchasing and consumption options, the reimagined Autodesk Store aims to lower barriers for businesses of all sizes, particularly emerging businesses and first-time users looking to innovate, design and build for India or Viksit Bharat.

Since its launch in 2017, the platform has steadily grown into one of Autodesk’s most strategically important customer acquisition channels in India. Today, startups, freelancers, and emerging businesses account for more than 50% of first-time customers on the digital Store reflecting both the scale of India’s entrepreneurial class and the degree to which digital-first procurement has become the default for a new generation of professionals.

This shift is equally evident beyond traditional metro markets, where growing entrepreneurial activity and rising digital adoption are creating new opportunities for innovation with Tier 2 and Tier 3 cities accounting for than more than 20% of Autodesk’s online customers. The data reinforces how emerging business hubs are becoming key engines of India’s next wave of growth and digital technology adoption.

“India has nearly a billion active internet users — and for this generation, digital is not a channel. It is the expectation. Today, the Autodesk creator community that includes designers, animators, manufacturers want to explore, evaluate and purchase professional technology instantly, just as they would any other product or service online.” said Kamolika Gupta Peres, Vice President, Autodesk India and SAARC.

“Over the past year, we analysed the online buying behaviour and preferences of our customers and Autodesk’s creator community across India. The insights and feedback have shaped the evolution of the Autodesk Store into a more intuitive, inclusive, seamless and locally relevant experience, designed around the needs of modern Indian businesses and professionals. As Autodesk’s reach expands across

Bharat, we are making it easier to access professional design technology, regardless of where they are located.” Gupta added.

The enhanced platform introduces a set of purchasing models and capabilities designed specifically around how India’s independent professionals and small businesses operate:

• Wide range of products and payment options: The official Autodesk online Store hosts the complete product range offered in India with over 60 products available for purchase using a wide range of payment options that include Credit card, Net banking, UPI and Debit cards.
• Monthly subscriptions: Professionals can now subscribe to Autodesk products month by month, with entry pricing starting at ₹1,062 per month for AutoCAD Web. A freelance architect taking on a three-month commission, or a startup testing its first product prototype, or any firm with a short-scope design project can access industry-standard tools for exactly as long as they need them.
• Flex tokens (pay-per-use meter): Autodesk Flex, available exclusively on the India Store, lets teams purchase usage tokens starting at ₹29,300 for 100 tokens, valid for a year and usable across multiple users and select Autodesk products.
• Full self-serve commerce, no callbacks required: Customers can generate and share quotes internally for faster approvals, complete multi-product orders in a single checkout, renew multiple subscriptions simultaneously, and manage GST compliance, the full procurement cycle, entirely self-directed.
• As software procurement becomes increasingly digital-first, Autodesk has expanded payment options on the platform to include UPI, along with debit cards, net banking, and credit cards—making it easier for customers across India to purchase solutions through familiar, everyday payment methods.

About Autodesk

The world’s designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the cars we drive and the bridges we drive over. From the products we use and rely on, to the movies and games that inspire us. Autodesk’s Design and Make Platform unlock the power of data to accelerate insights and automate processes, empowering our customers with the technology to create the world around us and deliver better outcomes for their business and the planet. For more information, visit Autodesk.