What 70 models, 21 brands, and 2,577 verified reviews reveal about India’s fastest-growing home-security category. India’s IP camera category has quietly become one of the largest and most…
Read more →
India Smart Consumer Electronics Launch Analysis – Q2 2026 This report consolidates every new product launch Techarc tracked across four categories in the Indian market during Q2 2026…
Read more →
Are the discounts real? A launch-price-anchored analysis of Amazon vs Flipkart smartphone sale pricing The core premise checks out: component and memory-chip shortages did push BAU (business-as-usual) prices…
Read more →
A Comprehensive Analysis of the Indian Smartphone Ecosystem (2025–2026) An empirical study of the contemporary Indian smartphone landscape across 140 distinct product configurations indicates that the industry has reached a structural inflection…
Read more →
India’s smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to a trough of 94.9…
Read more →
May 2026 brought 80 unique device launches across smartphones, laptops, smart TVs, and tablets, the most for any May in our tracker, but the growth is narrow: large-screen,…
Read more →
Analysis of 79 models, 21 brands across 6 price tiers | Launched between Jan – Jun 2025 India’s smartphone market underwent a significant repricing cycle between January 2025…
Read more →
April 2026 marked a major inflection point in India’s 4-wheeler launch calendar, delivering an unprecedented 110% year-on-year surge in model launches. The month characterised by an intensifying competitive landscape…
Read more →
Gurugram/Srinagar, May 15: India’s telecom sector did not evolve, it detonated, rebuilt, and detonated again. A comprehensive decade-long analysis of the industry, spanning Q1 2015 to Q4 2025, identifies ten defining moments that irrevocably…
Read more →
The TWS earbud brands have done a remarkable job of expanding the market of this wearable category, which also picked up during COVID-19, as every user wanted their…
Read more →
The consumer electronics industry witnessed a significant surge in product launches during April 2026. While activity accelerated across smartphones, smart TVs, and laptops compared to the previous year, the overarching…
Read more →
The Path to Upgrade traced with Techarc’s proprietary analysis In this InsightsPro, Techarc presents an analytical assessment of the OnePlus Nord series spanning six generations, from the Nord…
Read more →
Processor brands that are responsible for the smartphone experiences of users are likely to meet the expectations better 1. How laptop preferences and user behaviour are changing The…
Read more →
Pan-India study of 5,958 smartphone buyers finds that more than half of intended purchases would be deferred or redirected to the second-hand market if prices rise further, with…
Read more →
The Indian smart TV market is undergoing a profound transformation driven by techflation, with consumers now prioritizing speed and fluidity as much as display quality. Techarc’s latest comprehensive…
Read more →
The market was led by the homegrown brand Lumio, which sold 3 out of every 4 Google TV-certified projectors during the year Gurugram/Srinagar, April 10: Techarc released the India Google Projector Market Update 2025. The report…
Read more →
Gurugram/Srinagar, Dec 31: Techarc’s latest RaRe Quadrant analysis of Motorola’s 2025 smartphone lineup in India reveals a portfolio that is largely resonating well with consumers, driven by strong…
Read more →
Gurugram/Srinagar, Dec 31: Oppo’s 2025 smartphone portfolio demonstrates strong resonance in premium and mid-range segments across India, as revealed by Techarc’s RaRe Quadrant analysis of customer ratings and…
Read more →
Gurugram/Srinagar, Dec 30: Nothing’s 2025 India smartphone portfolio emerges as a rare, unified success story in Techarc’s RaRe Quadrant analysis, with all three models, Phone (3), Phone (3a), and Phone…
Read more →
Gurugram/Srinagar, Dec 30: Google Pixel’s 2025 lineup secures strong customer approval in India’s market through Techarc’s RaRe Quadrant analysis of ratings and sentiments. Four of five models land…
Read more →
Gurugram/Srinagar, Dec 30: Realme’s 2025 portfolio excels in customer satisfaction across India, according to Techarc’s RaRe Quadrant analysis of ratings and review sentiments. The P-Series and Number Series…
Read more →
The Motorola Edge 70 Max marks a strategic shift in the premium Indian smartphone market, competing aggressively under the ₹60,000 price segment. Moving away from curved screens and…
Read more →
The design philosophy behind the Tecno POVA 8 5G prioritises sheer endurance over sleekness. Encasing a massive 8,000mAh battery inside a chassis that maintains an IP64 dust and…
Read more →
Motorola is executing a highly aggressive market shift with the Edge 70 Pro+, positioning it as a definitive all-rounder flagship capable of challenging entrenched legacy recommendations. By aggressively…
Read more →
As consumers we want to optimise the returns on investment. So, we keep on looking for extracting the best out of the money we are with to buy…
Read more →
The latest number series flagship of OnePlus 12 finally erases the long-time impression that Android smartphones cannot offer smooth and flowy experiences. The smartphone is smooth and silky…
Read more →
There were hardly any good phones available to recommend in ₹20-30,000 forcing me to request people to increase their budget. With Poco X6 series, I have now good…
Read more →
Google recently announced its latest Pixel smartphones 8 and 8 Pro. Well, I haven’t yet got a hang of the devices. Going by the product details shared by…
Read more →
Prateek in his early 30s is an ardent gamer. He has played games on smartphones, console as well as laptops before. Now living away from his family in…
Read more →
Vivo has expanded the V29 smartphone line-up in India with the launch of the V29e value-flagship offering. The new V29-series handset is a selfie-centric smartphone with a massive…
Read more →
Motorola has introduced a new sub-10,000 smartphone in India for budget-conscious buyers. Despite its low price, the new entry-level G-series handset includes certain high-end features typically associated with…
Read more →
Samsung made a grand reveal of its latest technology products at the Galaxy Unpacked event in Seoul, the capital city of South Korea, including new foldable smartphones, flagship…
Read more →
Samsung has unveiled its latest lineup of premium devices, including foldable smartphones (Galaxy Z Fold 5 and Flip 5), smartwatches, and flagship tablets, at this year’s major launch…
Read more →
Every few months, a new Oppo Reno lands in the same crowded mid-to-premium bracket where Vivo’s V-series, Samsung’s A-series, and a rotating cast of flagship killers are all…
Read more →
India’s Smart TV market is driven by high-speed broadband penetration and a shift toward OTT-first consumption, buyers are moving away from entry-level screens and investing heavily in the…
Read more →
The ₹30,000 to ₹50,000 segment sits right where Indian smartphone buyers start expecting a genuinely premium experience, sharper cameras, faster chipsets, and none of the compromises common at…
Read more →
India’s premium laptop segment is delivering strong customer satisfaction on the surface. According to the latest Techarc InfiSights, premium laptops carry an average selling price of ₹1,33,273, while…
Read more →
Conventional wisdom says bigger purchases carry bigger expectations and a bigger risk of disappointment. Using Techarc InfiSights’ verified review data across 55 smart TV models, June 2025 to…
Read more →
Look at every India-launched smart glass model where the processor brand is actually disclosed, and one name shows up every single time: Qualcomm. Of the 30 XR glasses…
Read more →
Every TWS launch in India ships with the same headline spec: some version of X hours playback, Y hours with the case. On paper, battery life looks like…
Read more →
The laptop market under the entry segment of ₹50,000 caters to students, budget-conscious professionals, and everyday users looking for reliable computing without a steep price tag. In contrast…
Read more →
The ₹20,000 to ₹30,000 smartphone segment is a critical battleground for brands in India. Moving beyond impulse buys, consumers in this segment are highly discerning, seeking a balance…
Read more →
₹15,000 has quietly become one of the most competitive, and most compromised segments in the Indian smartphone market. Rising memory and component prices are squeezing OEMs harder than…
Read more →
WWDC 2026 highlights a strategic shift toward on-device intelligence and core infrastructure upgrades. Apple has rebuilt Siri using Google’s Gemini model and integrated visual intelligence across iOS, iPadOS,…
Read more →
Qualcomm’s Snapdragon has evolved into a comprehensive platform supporting Indian manufacturers across diverse sectors, including automotive and smart eyewear. By providing access to advanced technology and global showcases…
Read more →
New InfiSights analysis of 70 camera models and over 2,500 verified customer reviews finds Indian shoppers love the hardware, but are frustrated by how it arrives and what…
Read more →National study of 1,126 verified retailers across 22 States and Union Territories finds unit sales falling sharply even as rupee turnover holds, with independent, single-store and North/East retailers…
Read more →
India Smart Consumer Electronics Launch Analysis – Q2 2026 Techarc’s cross-category New Launch trackers show Smart TVs (113) and Smartphones (99) leading April–June activity, a sharp smartphone price…
Read more →
Two in three models tracked were priced above their original launch price even after discounts, as memory and component shortages reshaped festive pricing across the Indian smartphone market.…
Read more →
What you should know: The next era of mobile computing will be defined by agents: intelligent systems that understand personal context, operate across applications, reason continuously and take…
Read more →
News Summary: Palantir Technologies Inc. (NASDAQ: PLTR) and NVIDIA (NASDAQ: NVDA) today announced a collaboration to bring sovereign AI to critical supply chains, starting with NVIDIA’s own operations. The…
Read more →
vivo India today unveiled vivo Buds, bringing together long-lasting battery life, immersive sound, intelligent call noise cancellation and seamless connectivity in a lightweight, everyday audio companion. Designed to keep…
Read more →
Firmus, Sharon AI, IREN, Megaport, ResetData, CDC, NEXTDC and AirTrunk to Deliver Up to 2-Gigawatt Buildout by 2027, Meeting Surging Demand From AI Labs and AI-Native Startups News…
Read more →
Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and HRV sensing, a readiness score, and Audio Intelligence features built with…
Read more →
Featuring the new Health Sensing System, which provides the most accurate heart rate sensing in a wearable; powerful insights including readiness; and longer battery life. Apple today introduced Apple…
Read more →
With industry-leading ANC in an open-ear design, improved sound quality, hands-free access to Siri AI, and Live Translation, AirPods 5 deliver the best audio experience Apple has ever offered…
Read more →
The new Pro lineup introduces variable aperture with the most advanced camera in an iPhone, incredible battery life, next‑level performance, and Siri AI, all powered by A20 Pro…
Read more →
iPhone Duo features a breakthrough foldable design that’s beautiful, versatile, and durable, opening up possibilities that feel entirely new yet remarkably familiar CUPERTINO, CALIFORNIA Apple today introduced iPhone Duo, the…
Read more →
New Delhi, India – 09 September 2026 — Comviva, a global leader in digital transformation solutions, today announced the appointment of Kalyanasundaram Sivasubramaniam as Product Unit Head for its DigiTech business.…
Read more →
A new architectural paradigm and AI-readiness diagnostic helps communication service providers build trusted foundations for autonomous, AI-native operations. New Delhi – 9th September, 2026: Tech Mahindra (NSE: TECHM), a leading global…
Read more →
New Delhi, September 08, 2026: Esri India, the market leader in Geographic Information System (GIS) software, location intelligence, and mapping solutions in India, has launched its Digital Atlas Program, an…
Read more →The weekly read on where technology is heading — 75,000+ subscribers across the industry.
Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.