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ADAS transitions to a standard baseline feature in automobiles with 76% of launches, including in affordable sub ₹10 Lakh segment
| By Techarc
April 2026 marked a major inflection point in India’s 4-wheeler launch calendar, delivering an unprecedented 110% year-on-year surge in model launches. The month characterised by an intensifying competitive landscape as the market attracted double the number of active brands compared to the previous year. The core takeaway from this period is a visible bifurcation of the […]
April 2026 marked a major inflection point in India's 4-wheeler launch calendar, delivering an unprecedented 110% year-on-year surge in model launches. The month characterised by an intensifying competitive landscape as the market attracted double the number of active brands compared to the previous year. The core takeaway from this period is a visible bifurcation of the market: a mass-market rapidly absorbing high-tier tech features below ₹12 Lakh, and a premium segment where extended electric vehicle (EV) ranges, Level 2+ ADAS, and over-the-air (OTA) software capabilities are setting a brand-new baseline. Key Takeaways …
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