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The Memory Price Shock: How India’s Smartphone Market Repriced Itself in 2025-26

Saturday, 23 May 2026

Analysis of 79 models, 21 brands across 6 price tiers | Launched between Jan – Jun 2025 India’s smartphone market underwent a significant repricing cycle between January 2025 and May 2026, driven by global NAND flash and DRAM memory cost inflation. Techarc tracked 79 models across 21 brands across six price tiers from Entry (<Rs.10,000) […]

Analysis of 79 models, 21 brands across 6 price tiers | Launched between Jan - Jun 2025 India's smartphone market underwent a significant repricing cycle between January 2025 and May 2026, driven by global NAND flash and DRAM memory cost inflation. Techarc tracked 79 models across 21 brands across six price tiers from Entry (<Rs.10,000) to Luxe (>Rs.1,00,000) and found the industry average rose +5.6% over the period, with a strikingly uneven impact across segments. The memory shock was entirely absorbed by the mass market; premium tiers went the other…

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