Tech Driving Strategic Shifts in India Passenger Vehicles – Techarc AutoTech PV Dashboard

The Indian automotive sector has undergone a definitive strategic pivot. In 2025, technology transitioned from a peripheral luxury to the primary technological payload driving the consumer experience. Modern Original Equipment Manufacturers (OEMs) are increasingly utilizing AutoTech scores, a proprietary metric measuring consumer-facing technologies across performance, safety, and connectivity, to differentiate their offerings in a market undergoing structural recovery. The 2025 performance data illustrates a resilient industry that achieved a record volume of 4.5 million units. Despite stagnant demand in entry-level mass-market segments for much of the year, the launch calendar…